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Specifically CMOs and those responsible for a company's marketing success. AI-generated answers look like a direct threat to the conventional natural traffic sites utilized to get from online search engine. Before, you had to click a site to see the outcomes. Today, LLMs just rip the content on sites and people no longer require to visit a site anymore.
While I personally believe this hazard is blown completely out of percentage (based on data from websites I've personally seen), I don't believe it's a reason to disregard it totally. From my own experience growing both blogs and YouTube channels, specifically to offer something, I can inform you that video converts way more than composed content.
It's a lot much easier to tell if someone is lying or full of it if you can see their facial expressions and their tone of voice. YouTube ought to absolutely be in your SEO and material strategy.
And because you have constructed the trust with video, your traditional SEO efforts will convert better. But there's a lot more to it. Earlier this year, I had an inkling that if I turned some of my finest ranking post into YouTube videos, and embedded them into my existing article, my blog site posts would rank even better.
Fixing Enterprise SEO Difficulties for National FirmsI utilized rank between 2-3 for the keyword "AI marketing tools." I made a YouTube video about the topic, embedded it into that article, and I've been ranking # 1 since. So in 2026, believe of YouTube videos as a method to beef up your SEO article to rank even better.
In 2025, we saw everyone talking about how AI search was going to take over Google. Beyond simply SEO, the marketing community as an entire started to get bombarded with influencers trying to ride the AI hype train.
It ended up being hard to discover trusted sources that weren't biased or had a prejudice to offer us something. While I do think there are advantages to using LLMs in our workflows, I do think it has actually been overhyped. And in 2026, I forecast many online marketers will understand that ChatGPT and Perplexity are simply a small part of the SEO market.
Google still dominates 90% market share and with its AI Mode and AI Overviews, it's in the perfect position to win the AI online search engine race. Browse behavior hasn't essentially moved far from Google. Beyond just that, there are a few things that have rubbed me the incorrect way about the AI SEO trend.
Some claim ChatGPT has a 16% discussion rate and is better by more than 2X compared to Google. What these marketers don't understand is that Things like homepages, pricing pages, or bottom of funnel material, tends to be shown in ChatGPT. The informational top of funnel content is "eaten up" by LLMs and revealed to users without anywhere to click.
If you were to take that same principle over to Google, you would see the very same conversion rates. Google's conversion rates show less due to the fact that the traffic is higher due to it being diluted by all the top of funnel content that remains in the equation. Other things like how ChatGPT can make stuff up, it never ever fully follows triggers correctly (i.e.
I do still believe that bigger business will reserve an experimental budget to test things like ChatGPT apps and other AI SEO tools. However in 2026, I anticipate individuals will realize optimizing for Google will allow them to reveal up in ChatGPT and Perplexity too. Just take a look at ChatGPT Atlas or Perplexity's Comet web browsers.
Do not do it. These methods may work now in ChatGPT and other LLMs, but they're short-term plays that will ultimately get penalized. Focus on white hat techniques that develop genuine authority and trust in time instead of chasing after fast wins that will not last. The 2000s are back. Scammy keyword packing strategies, paying for low-quality backlinks, shipping countless ineffective posts all in the name of ranking high.
But now, the algorithm is mature enough to ignore all that nonsense. ChatGPT and other LLM algorithms are not as fully grown. I can't call this individual, but I met an SEO director at a huge banking company. This individual told me they (and all their rivals) are creating microsites (like small blog sites) on various domains.
And from there, they are utilizing their primary business domain, that has an exceptionally strong brand name authority, and sending out backlinks to the microsite. And this has actually resulted in higher rankings for their brand in LLMs like ChatGPT.It blew my mind that huge, respectable business are doing this. And I understood how much black hat (or grey hat) methods are going on behind the scenes.
In 2026, I predict these tactics will continue to take place. Till ChatGPT's algorithm gets as wise as Google's search algorithm.
Concentrate on quality over amount. Share real insights, use your own images and videos, and construct topical authority in your niche. This is how solo developers and small teams can beat huge brand names in 2026. Niche blogging is back infant. However with a twist. This is one of the most significant SEO trends for material marketing I'm seeing right now.
You need a real service, be it a newsletter organization, a service-based business, SaaS company, or ecommerce store. And then you include on this human-centered niche blogging to the site to naturally grow your core product/service offering. In 2026, I predict that Google's algorithm will continue to get smarter about which websites consist of AI material and which do not.
In reality, I understand lots of individuals silently crushing it with AI generated material (even pursuing top of funnel keywords). But what I am saying is that engaging, human material will outrank AI created content without any initial insights. There are two routes I see with SEO's today: Produce countless AI-generated post and get them to rank in the middle/bottom of page 1.
Produce a hundred human post and get them to rank at the top of the very first page. Quality over amount. The very first path is based upon sheer volume, and can lead to traffic development. But you do risk a prospective algorithm upgrade harming your rankings. And anyone who composes much better human material will rank greater in positions 1-3. The 2nd path is slower, however can yield higher ranking positions and more trust with readers.
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